The Importance of Having a Clear Vision for What's Coming Next

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I think when you look at the creator economy creators partnering up with media companies is something you're going to see more of. Even if Buzzfeed News hadn't been shut down right now we'd still be talking about the pressures that your business is under. Having a clear vision for what's coming next in the future is still rare. A Parnasarin how these different candidates could actually complement each other.

Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.

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