E217: 📦B2B Commerce Corner #3 | B2B Commerce Channel Selection, Channel Conflict & Amazon - Brian Beck, Enceiba & Master B2B | 17 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
00:00
How to Use Amazon as a Land and Expand E-Commerce Strategy
Are you seeing that a lot of these B2B brands are using Amazon as a bit of a land and expand e-commerce strategy? It's a way to drive quick revenue, some get some quick wins under our belt and prove out the model. And then we can add an owned e-comm channel after that. Yeah, I'mseeing this come to life for companies that, that is a good place to learn because the time to market and the cost of investment to get into Amazon is much less than it is in doing your own system.
Transcript
Play full episode
