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The Magic of Similarity: Building Trust for Successful Negotiations with Alison Fragale

Negotiate Anything

00:00

Building Relationships and Gathering Data

The chapter emphasizes the importance of building positive relationships and gathering relevant data for successful negotiations. It discusses strategies such as creating relational capital, making small deposits in relationships, and seeking out information about the other party. Overall, the chapter explores the benefits of investing time in relationships and obtaining information to increase negotiation success.

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