
The Knot: Carley Roney & David Liu (2018)
How I Built This with Guy Raz
00:00
Navigating Early Challenges in Wedding Planning
This chapter explores the initial hurdles faced in establishing a wedding planning website, including the demand for consistent content and community engagement. The founders share their innovative strategies for content creation and their experiences with investor skepticism while launching their online gift registry. Emphasizing the importance of adaptability, the narrative highlights key moments that shaped their journey, from a crucial book deal to the emotional challenges during the dot-com crash.
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