This chapter explores the technique of functional magnetic resonance imaging (fMRI) and its applications, specifically in a study that investigates the impact of belief on the brain's response to nicotine. The study involves measuring nicotine levels in participants' blood, their beliefs about the amount of nicotine received, and brain area activation during a task. The researchers find that participants' subjective feelings about the drug align with what they were told, highlighting the influence of belief on brain activation.

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