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13min chapter
The Race to the Bottom: How to Set Your Gym Apart From Competitors
Run a Profitable Gym
Value-driven Client Retention in the Fitness Industry
This chapter emphasizes the importance of connecting credentials to tangible results for clients, refining programs over time, and focusing on personalized services to increase value and retain clients in a gym. It also discusses strategies like implementing a prescriptive model, affinity marketing, and prioritizing clients' goals over community promotion to drive revenue and growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode