2min chapter

Marketing Against The Grain cover image

CMO for the Day: Marketing Pickleball

Marketing Against The Grain

CHAPTER

Is There a Marquee for Pickleball?

I like to tagline something like, have you pickled? I just like the word pickled. We need to craft a very different experience to win is one of the principles I believe in this problem. What if we did like a pickle ball festival where like you had bands, everything else a part of it because that's how my brain works. That really changes the feel of what it's like to experience this sporting event.

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