Do You Think Pavel's Marketing Shaker Head Is Different?

I think Pavel wouldn't have had the same level of penetration to the market, right? So it's a similar approach that he used. But instead of focusing on Pavel, the focus is on strong first. That message is coming through strong first, not through the individual. And so the where things happen in a more positive fashion is I can go teach a cert to 30, 40, 50 people. They're here for the school. You know, it's the old multi-level marketing scheme, right, where you get five people underneath you and then everything starts to grow and you end up with a massive group. That's the direction that we're going.