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15min chapter
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)
Mobile Dev Memo Podcast
The Evolution of Mobile Programmatic Advertising
This chapter examines the changes in mobile programmatic advertising, influenced by events like COVID-19 and Apple's App Tracking Transparency. It highlights shifts in user behavior, the growing significance of machine learning, and the transition towards ID-less inventory, emphasizing the benefits of transparency. Additionally, it addresses common misconceptions and essential strategies for advertisers to successfully navigate the programmatic landscape, including budget management and the need for robust measurement frameworks.
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