The Power of Punchlines

Have you ever heard a song and thought, “Dang! How did they do that? I wish my copy was that catchy!” Well, Nathan and I have thought the same thing and in fact pondered the similarities between writing a song and writing copy. You see, we’re both songwriters. We stoutly assert that we are both amateurs at this. At one point, music was Nathan’s business. I never got that far. It’s always been just a hobby for me. But I have studied and tried intently. Just turned out that wasn’t my path. However, once you start with music, you can’t leave it. Or, it never leaves you. So we both live with music inside us, all the time. And today, we thought we’d talk about what we learned from songwriting and how a great song compares to a great piece of copy. The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ
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