You Are Not So Smart cover image

020 - The Future - James Burke and Matt Novak

You Are Not So Smart

CHAPTER

Unconscious Brain Responses to Smoking-Related Stimuli Explored

Exploring how smokers' brains react to positive and negative smoking-related images using neuroimaging techniques, revealing the subconscious processes influencing their behavior. The study uncovers distinct brain activity in chronic smokers exposed to negative smoking-related stimuli, illuminating neurological mechanisms related to addiction and aversion.

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