Make a Clear Promise and Audience Profile

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Are you constantly booked out with guests, but no growth to show for it? That packed guest lineup you’re so proud of might be your biggest blind spot.

In this episode, you'll learn why guests do not equal growth (even celebrity guests), how publishing the wrong guest episodes can actually drive listeners away, and what to look for before you say "yes" to another interview.

Topics Discussed:

Introduction (00:00)

The podcast guest trap (01:02)

Why podcast guesting doesn’t work like it used to (02:12)

How to audit your guest lineup (04:28)

The right and wrong way to find podcast guests (06:01)

Why celebrity and high-profile guests are overrated (06:34)

How to fix your guest strategy so your show grows (07:36)

MORE FROM KEVIN:

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This episode was produced by Podcast Boutique ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastboutique.com⁠⁠⁠⁠