238. Start With “What” to Create Clarity w/ Ann Latham
The Customer Experience Podcast
00:00
Destination Verbs - The Antithesis of Destination Versus Treadmill Verbs
When you use destination verbs, you speak the language of outcomes. Decisions are probably the most important thing we do in any day or any business. The number six destination verb is authorized. We've got this plan. Can we start? Am I approved? Yes or no? And if not, what do you need next to move things forward?
Transcript
Play full episode
