3min chapter

The GaryVee Audio Experience cover image

How to Make Quality Content in 2023

The GaryVee Audio Experience

CHAPTER

The Cost of Eye-Tracking

"There's just an extraordinary amount of reporting and justification that doesn't match the three-year window of the business results," he says. "The most creative people in our industry are getting their soul sucked dry by sitting around for nine months, debating with each other to put out a piece of vanilla video on a television set."

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