How to Sell Directly to Your Customers

When someone's going direct, when they're selling direct like that, they don't necessarily have to introduce channel conflict. And I think that's the real key here is you're filling in the distribution gaps yourself as the manufacturer and as the primary distributor of your own freaking product. Have you ever heard of big ass fans? I have heard that name. It's a donkey with his butt to you. So big ass fans started life as the HVLS fan company, high velocity, low speed fans. They would go into these places, the founder and the guy buying the family or seeing the family go, oh, that's a big ass fan. He did change the name to big