2min chapter

Decoder with Nilay Patel cover image

‘The Goliath is Amazon’: after 100 years, Barnes & Noble wants to go back to its indie roots

Decoder with Nilay Patel

CHAPTER

Book Talk and TikTok - What's the Tension?

Local bookstores get to look at who their customers are, the store to them. Then there's just a basic marketing level here which is you have to go tell the local community that this bookstore reflects your interest. That's all happening in parallel to things like the Prince Harry book and people on TikTok talking about books sort of flattening the discourse around the country. The actual way the book talk works is at a local level. And I would say 600 times, you've got roughly 600 stores, 600 different communities are interacting with book talk in their own special way.

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