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How Nicolas Cole Scaled a 7-Figure Ghostwriting Agency on Cold Outreach

Double Your Freelancing Podcast

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The Power of Specializing and Building Expertise

The speakers discuss the importance of specializing in a specific skill or industry when freelancing. They emphasize the need to identify a unique offering by isolating and testing specific tasks or services that can be plucked out from previous work. By focusing on one specific thing and becoming an expert in that area, freelancers can attract the right clients who value their pattern recognition and industry knowledge.

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