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66: Triggers - Creating Behaviour That Lasts
Cortex
Seven Questions Like Great Copy and Paste
"I do my best to make sure revenue is being generated," he says. "Did I do mybest to engage with my audience? And did I do myBest to improve my health?" He asks seven questions that are open-ended and can be answered any way you like. The book starts out with tough love of, guess what? You're going to say things that are important to you.
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