
Burt's Bees: Roxanne Quimby (2019)
How I Built This with Guy Raz
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Growth and Challenges in Burt's Bees: The Birth of Lip Balm
This chapter explores the significant sales milestones of Burt's Bees in the early 1990s and the evolving dynamics between Roxanne and Burt. It highlights the introduction of the iconic Burt's Bees Lip Balm, marking a crucial transition towards a more consumer-focused skin care line.
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