1min chapter

DTC POD: How The Best Brands Are Built cover image

#278 - Everything You Need To Know About AI x Commerce

DTC POD: How The Best Brands Are Built

CHAPTER

The Importance of Product Catalog Enrichment

You want to be really capturing all sorts of events, maybe not just the clicks, but also matching those events with the product attributes and everything like that. Right now they don't need to worry about matching things as long as they have accurate records on them. But again, you got to do both sides, right? So ideally if you're capturing product data, you do want to enrich the product categories, attributes, colors, all the associated points to do with your product is deeper than ever before.

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