24min chapter

In Depth cover image

Timeless lessons on running software companies that endure | Alyssa Henry (Square, Amazon, Microsoft)

In Depth

CHAPTER

Navigating the Pioneering vs. Fast Follower Dynamic in Competitive Markets

This chapter explores the strategies of being a pioneer versus a fast follower in competitive markets, using companies like Microsoft and Amazon as case studies. It delves into the challenges and successes encountered when entering crowded markets and emphasizes the value of remarkable products. The discussion also touches on the early days of AWS, strategic decision-making, unexpected use cases, and reflection on working with influential figures in the tech industry.

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