Sono: I had never, it had been a long time since i'd done one. So in order to study something, you'v got to figure out how to measure it. It's great to just have a theory, but you needed to find a way to go into this group of people. These are mainly adults, mainly middle class, mainly white, strong majority women interested in this kind of personal gross stuff. That's who we so you start with and try to remember that any information is infinitely more informative than zero information. One is infinitely more than zero. Category mathematically, dotheman divided by zero equals infinity. See sono.com for the full interview.

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