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5 Skills to Level Up Your Life - Season 6 Roundup

Deep Dive with Ali Abdaal

CHAPTER

Mastering Pricing Strategies in Coaching

This chapter explores the critical aspects of pricing strategies for coaching services, focusing on the interplay between cost and perceived value. It emphasizes the importance of setting prices that reflect the true worth of coaching services, boosting client commitment and facilitating financial sustainability. Through examples and discussions on capacity-based pricing, the chapter encourages coaches to challenge their self-worth perceptions and adopt a more confident approach to pricing.

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