In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you!
TIME-STAMPED SHOW NOTES:
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[00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond.
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[01:01] Neil’s prediction is that companies will need to spend much more on data and analytics.
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[02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies.
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[02:41] How companies are increasingly trying to establish and leverage their own channels.
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[05:03] Why do we expect to see a proliferation of content?
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[05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention.
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[07:17] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
- Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable?
- Marketing School Episode 2399: The App Tracking Transparency Recession
- Entrepreneurs on Fire Podcast
- Don’t forget to help us grow by subscribing and liking on YouTube!
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