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64. Sushi Fish

The Economics of Everyday Things

CHAPTER

The Bluefin Tuna Journey

This chapter delves into the intricate world of bluefin tuna fishing, highlighting the emotional rollercoaster fishermen face due to fluctuating catch quotas. It explores the meticulous processes in catching, grading, and auctioning tuna, with a particular focus on the strategic decisions dealers make based on market demand. Additionally, it reveals the complexities of the U.S. sushi industry, emphasizing the challenges suppliers encounter while delivering high-quality fish to restaurants amid unpredictable market dynamics.

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