S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Is the Luxury Car Market in Pakistan Growing at 6%?
The GDP of Pakistan is growing 6%. So I'm going to assume that the luxury car market is going to grow at least that fast. We know that 20,000 cars have been imported and sold in the last 10 years. Now if we add that to the the or if we compare that to the new buyers of 1600, that's a 400 400 car deficit. Is that okay with you? It seems reasonable.
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