#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy
Let's Talk Loyalty
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The Threat of Increased Competition in the Real World
Ryan: I've started to notice recently that some of my grocery shopping that I was getting delivered from Inferonus, probably a luxury retailer here in the grocery sector. And I just went on Amazon, and I started buying my water and other kind of, you know, everyday essentials on Amazon. But it means, honestly, you've got so much work to do with your loyalty program. Ryan: A lot of loyalty programs are often afraid to take a chance because they think if someone else is doing it then obviously they're doing something right. So sometimes an idea of sticking your neck out offers tremendous value.
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