Game design is not gamefication. We do things because they are inherently interesting and satisfying. With extrinsic motivation, we do things to earn rewards and achieve external goals. When gamification does work, it is because the underlying experience was already a game. As a cired i learned how to code just so i cod make games. Before i was a founder, i worked as a game designer. And as a founder, i've gone deep into the principles of game design. So how do we design a game? While i have been exsessed with this question my entire life. Back to Mail Online home. Back to the page you came from.