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OPERATORS
How to Be a Successful Media Buyer
At a certain scale, you're sending 500 million emails a year. That that logo might not produce a huge bump, but it produces a point, oh, whatever percent bump. If you're a $2 million brand, it's a vanity thing. You're doing it for you more than anything else because it's not going to meaningfully move your numbers. And I think that that's one of the pieces of wisdom I've learned through operating several different companies is understanding when you're at a scale where certain things are worth the juice.
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