3min chapter

Marketing Against The Grain cover image

The CMO Show. How to Find One. How to Be One.

Marketing Against The Grain

CHAPTER

The Worst Thing About Being a Marketer?

Fonal: The worst thing about being a marketer is marketing a bad product. You can't have a bad product and survive, he says. He suggests that developers should focus on what they do best - tell remarkable stories to the skep ptical audience. Fonal: When you went over skeptics, nothing feels better. And so dal, feel free to steal any of this that you would like.

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