Leading Through Intentional Internal Disruption with Alex Balazs, CTO at Intuit
Modern CTO
00:00
Evolution of MailChimp into Revenue Intelligence Engine
The chapter explores MailChimp's transformation into a revenue intelligence engine that utilizes predictive models and generative AI to enhance revenue growth for businesses through automated email content optimization and audience targeting. It also covers the use of email platforms for cold outreach, personalization tools, and automating email creation and optimization processes.
Transcript
Play full episode
