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5min chapter
Leading Through Intentional Internal Disruption with Alex Balazs, CTO at Intuit
Joel Beasley | Modern CTO
Evolution of MailChimp into Revenue Intelligence Engine
The chapter explores MailChimp's transformation into a revenue intelligence engine that utilizes predictive models and generative AI to enhance revenue growth for businesses through automated email content optimization and audience targeting. It also covers the use of email platforms for cold outreach, personalization tools, and automating email creation and optimization processes.
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Discover
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