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Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM
Search News You Can Use - SEO Podcast with Marie Haynes
Search Engines
When I first started an SEO, the main focus of search engines was matching keywords on pages. Can you talk a little bit about how that is changing? It's not just words, it's sentences. Some of the more advanced and recent AI algorithms feel like Burton so far can understand the word in the context,. potentially of a book or the whole of Wikipedia. And things like the stop words that used to be missed out years ago are now fully understood.
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