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Embracing a Changing Identity With Caitlin Smith

The Twelfth House

CHAPTER

The Problems With the TikTok Algorithm

I learned so much from TikTok. It's literally there's something for everyone and I don't know. The way that you interact with the video and then you're immediately shown like you'll see later on in your feed like three more videos, it's really cool. And I find it so refreshing compared to Instagram and Facebook which is a totally other beast,. You know, and that algorithm is also is super proud. Oh, yeah. So I, that's all that I mean, we could talk about it. Caitlin was very much what was hurting my business was in the beginning. She wouldn't implement any structure or strategy because she needed it to be all intuitive at 100%.

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