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Spotlight: The Birds & the Bees of Sports Science Research Papers. How Research is Conceived & Delivered

The Real Science of Sport Podcast

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Nike's Ambitious Pursuit of the Four-Minute Mile

This chapter explores Nike's bold initiative to assist a female athlete in breaking the four-minute mile barrier, comparing it to Roger Bannister's iconic achievement. It critically examines the doubts expressed by experts about Nike's innovative methods, including performance enhancements and psychological tactics, and raises questions about the ethical implications of their marketing in sports science.

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