Building Senior Leadership into Your Org Chart
Owning the Outcome
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Is There a Working Philosophy That Aligns the Team?
"We know that there's so much data available in marketing, yet there can be so much noise. So how do we cut through that clutter with our teams? We're encouraging them to focus on a single metric, qualified leads," he says. "How can we better understand the needs of those buyers?" asks Cevallos.
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