In this Lawyers Who Learn episode, host David Schnurman speaks with Beau Atkins, founder of Evolve Law, about transforming the traditional law firm model through entrepreneurial thinking. Atkins shares his journey from considering leaving law in 2019 to building a successful family law practice based entirely on fixed-fee and subscription pricing, targeting the underserved 79% of people who need legal services but are intimidated by traditional pricing structures.
The discussion explores multiple facets of Atkins' innovative approach: his systematic quarterly learning themes, his use of LinkedIn as a professional journal for networking and accountability, and his implementation of the Entrepreneurial Operating System (EOS) in running his practice. He details how structured Level 10 meetings and 90-day goals have helped scale his firm to 5 attorneys and 12 total staff members while reducing his direct legal work to 4-8 hours per week.
Atkins shares his ambitious vision of achieving "1000x" growth, inspired by the H&R Block model of democratizing professional services. Through his partnership with HelloDivorce and focus on automating family law forms, he aims to make legal services more accessible while reducing unnecessary suffering for children of divorce - a mission stemming from his own childhood experiences.
The conversation provides valuable insights for lawyers looking to innovate their practices through entrepreneurial thinking, systematic learning, and modern business practices.
