2min chapter

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Brandertainment: Wie Duolingo und Tinder ohne Paid Media viral gehen - mit Viktoria Renner

OMR Education

CHAPTER

Intro

In diesem Kapitel wird das Konzept des Brand Entertainment vorgestellt, das Marken neue Wege bietet, Social Media als Teil der Unterhaltung zu nutzen. Ein beeindruckendes Beispiel zeigt, wie eine virale Aktion ohne Budget große Aufmerksamkeit erregte und das Publikum fesselte.

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