4min chapter

Marketing Against The Grain cover image

How To Sell Big Ideas.

Marketing Against The Grain

CHAPTER

Pitching Large Ideas

Brian Halligan: I made the common mistake, which is every problem is an opportunity. And behind those problems, there were huge opportunities, like long term opportunities, short term opportunities. He says you need to tell people what's not going as well as expected when pitching a new idea. "The framing of problems is the first step of selling a solution," he says.

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