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From PASSION to PROFIT: 3 Proven Strategies for a Thriving Side Hustle

The School of Greatness

CHAPTER

Value-Centric Strategies for Side Hustles

This chapter emphasizes the importance of providing value online to generate leads and income for side hustles. It introduces the three E's of digital marketing—educational, encouraging, and entertaining content—and discusses the services spectrum to distinguish between free and paid offerings. Additionally, it explores effective pricing strategies, the significance of building trust through free workshops, and the need for a service-centered mindset in entrepreneurship.

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