The Anti-Cell Approach - Do You Present Prices in the Conversation?

Jonathan: I anchor high in the conversation but I don't present prices in the conversation. So he's like, okay, I can see the value of this company is a million bucks. And if you want someone cheaper, I'm not your guy. Jonathan: In our interview with Blair and previous episode, he uses a slightly more sophisticated approach that I think is very clever. He gives them pricing guidance to begin with and gages the reaction.