Proposing a Strategy for Customer Data Consolidation and Standardization

In this episode, Soren interviews noted game investor Mitch Lasky, best known for his work as a venture capitalist at Benchmark, as the CEO of JAMDAT, and as an executive at Activision and Electronic Arts. They discuss how the Doom shareware model was a preview of free-to-play, why a console transition led to EA buying Maxis, and how Jamdat pioneered paying for visibility on mobile. This episode was recorded on October 23, 2023.