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Ep. 5 - Content vs Clickbait

Iron Culture presented by MASS

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The Double Edged Sword of YouTube

Jeff: Everything I do to build my platform should respect my platform, which is about value. So yeah, I might use clickbait, but like you said, that video has to have payoff. Eric: Just keep putting out the same video with different titles is a good idea. Jeff: For anyone out there looking to get in the industry, let's face it, some people probably don't want to be on Instagram right now.

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