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#86 BJ Fogg: Create Lasting Change
The Knowledge Project with Shane Parrish
The Role of Narrative in Behavior Change
The role of narrative is like so fascinating to me, right? Where if you want to change what you see, you change the ative. And stories are a technology for transmitting cause and effect relationships within communities. That's how i see it. Ithink that's a good way to sum it up.
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