L'Envers du business, par Harvard Business Review cover image

Faire de la stratégie, c'est comme jouer à la roulette

L'Envers du business, par Harvard Business Review

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Navigating Uncertainty and Predictability in Business

This chapter explores the challenges of predicting product success during unpredictable events, particularly through the lens of the COVID-19 pandemic. It highlights Zoom's unexpected growth and contrasts the calculated risks of traditional scenarios with the chaotic nature of real-world outcomes.

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