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2min chapter
Alex Lieberman on Defining Values, Restraining Opinion, and Curating Wisdom
The Daily Stoic
How to Get People to Read Your News Letters
Stoic philosophy is like perhaps two of the least appealing words in the english language combine to make a super uappealing phrase. The number one thing that determined if people were going to read our whole news letters, if the subject line was enticing enough to them to open. We still do it a were at five in the morning eastern time, we send four batches of emales to a group of a ten thousand people. And its four different subject lines. We let those go out for an hour, and then at six a m we see what the difference in all those subject lines is in terms of open rate. Then we send the remaining three point four million a email addresses the winning
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