How I Built This with Guy Raz cover image

Bonobos: Andy Dunn (2019)

How I Built This with Guy Raz

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The Birth of Bonobos: A Fit for Change

This chapter chronicles the entrepreneurial journey of creating Bonobos, a brand focused on solving the common problem of men's pants fitting. It highlights the challenges, personal experiences, and innovative solutions that emerged from the founders' time in business school, including their unique approach to leveraging customer feedback and online retail. The narrative emphasizes the importance of resilience and cultivating relationships in the pursuit of entrepreneurship amid established competitors.

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