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4min chapter
Sunil Gupta on Data-Driven Digital Marketing Strategies
The Parlor Room
The Data-Driven Revolution in Marketing
This chapter explores how data analytics shapes modern digital marketing strategies, including the use of customer insights for product innovation and market testing. It emphasizes the importance of personalization in marketing and discusses the influence of user behavior on content algorithms, while reaffirming the enduring principles of understanding customer value.
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Listen to the best highlights from the podcasts you love and dive into the full episode