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The Importance of Social Proofing
When i'm using social proofing i'm still expressing my opinion right i'm just doing it through a vehicle which is beyond reproach or closer to beyond reproach than my own opinion. A toothbrush company does nine out of ten dentists and then there's that one guy who were never inviting back to the focus group who didn't recommend this toothbrush. The fact that you have that merit badge is proofing from another organization that you are legitimate in some sense.