The Manager’s Playbook 023: Nick Groff - Billie Eilish, MGK, Jacob Collier, Avicii, A&R, Artist Development, Major Labels, Fan Engagement & The Manager's Role
The Manager's Playbook
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Navigating A&R in the Modern Music Landscape
This chapter explores the journey of becoming an A&R representative, stressing the significance of networking and reputation-building. Personal anecdotes are shared about the evolving role of A&R in a competitive industry, including the importance of dedication and hard work. Additionally, it highlights the crucial relationship between artists and their fans, alongside the changing dynamics of music success in a digital world.
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