Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Navigating Customer Friction
This chapter examines the impact of friction in customer interactions and how unnecessary complexity can lead to lost sales. By analyzing successful companies like Amazon and Zoom, it emphasizes the necessity of simplicity in order to meet evolving customer expectations and maintain business growth.
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